Smoke-Free Multi-Unit Housing


Increasingly, landlords throughout New York are adopting no-smoking policies and realizing the benefits. According to a community survey of property owners in 6 upstate NY counties, 97% of landlords who have a no-smoking policy are satisfied with their decision…. read more


New Yorkers are well aware that living in a smoke-free home is one of the best things they can do for their family’s health and to protect their property; the vast majority do not allow smoking in the home…. read more


A growing number of condominium and co-op boards are exploring ways to go completely smoke-free, largely in response to complaints of secondhand smoke drifting from neighboring units. Board members are learning that while protecting homeowners from being exposed to… read more


Smoke-Free Media

smoke free media guideYouth consumption of media is at an all time high; they are watching an average of 11 hours of media per day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.

The tobacco industry targets youth using media such as television and movies; to influence acceptable smoking norms through popular actors and actresses. Research has determined that youth are more likely to start smoking due to the amount of smoking they view on the screen.

The youth action brand of the ATFC, Reality Check (RC), is working to address this growing problem. RC youth are mobilizing community members, parents, and other influential adults to help approach decision makers and advocate for policy changes to influence movie and internet businesses and protect our children.

For decades, Big Tobacco understands how to utilize media for their benefit and profit and do so through their long history with the entertainment industry. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use.

Teens consume more media than ever, watching an average of almost 11 hours of media in any given day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.

Tobacco-Free Worksites

Key-100 aBusinesses and Municipalities are developing outdoor smoking policies because there is both scientific and legal justification to support implementing bans:

  • The U.S. Environmental Protection Agency has classified secondhand smoke as a Class A carcinogen placing it in the same category as radon, benzene, and asbestos
  • Secondhand smoke contains more than 4,000 substances, over 40 of which are known to cause cancer in humans and many of which are strong irritants.
  • The Surgeon General has declared that there is no safe level of secondhand smoke.
  • United States Courts have declared that there is no legal “right to smoke” and smoking is not a protected activity under the U.S. Constitution.

Public building entryways should be protected from smoke so people aren’t forced to walk through a wall of smoke upon their entrance. Smoke can exacerbate or trigger allergies, asthma attacks, and other serious breathing problems. Advancing Tobacco Free Communities are working with businesses and municipalities to create more smoke-free entryway policies.

Municipal Entryway & Grounds Policies

Contact your local ATFC Partners for more information or technical assistance in creating entryway smoking bans.


Tobacco-Free Outdoors

Enjoy a Breath of Fresh Air

Deciduous Tree-100 aLimiting exposure to secondhand smoke improves the quality of air we share within publicly accessible spaces such as parks, recreational areas, and playgrounds. Preventing and reducing tobacco use is the most important public health action we can take to improve the health of all Monroe County residents.

Why Smoke-Free Parks ,Playgrounds and Outdoor Areas Are Important to Our Children

1310481279-tfo_mainimageEach day children in Monroe County will visit our parks to use the playground equipment, play team sports, or just be outside with their friends and family.

Cigarette butts are hazardous.

Many cigarette butts end up on the ground. Young children may pick up the butts and put them in their mouth, possibly choking or burning themselves. The harmful chemicals and nicotine in discarded cigarettes can be toxic and even fatal to a small child. They also pose environmental implications to the cleanliness, attractiveness, and safety of our shared outdoor spaces.

Secondhand smoke is harmful.

Children exposed to secondhand smoke are more likely to suffer from colds, ear infections, bronchitis and pneumonia. Secondhand smoke is especially dangerous to children and adults with asthma or chronic illnesses.

Children Model Adult Behaviors

When children see adults smoking in a family-friendly place like a park, they think smoking is acceptable and are more likely to copy the behavior.

Our children deserve a clean, safe place to play.

What you can do to make Parks, Playgrounds and Outdoor Areas Smoke-Free?

  • Join community members throughout Monroe County who are speaking out.
  • Contact your local government representatives through letter, email or phone calls and express your support for Smoke-Free Parks and Playgrounds.
  • Join our local coalition working on this issue.

Outdoor Tobacco Use Policies

Parks, playgrounds, beaches and other recreational areas should be places that people can go to enjoy the outdoors, breathe fresh air and exercise. They should not have to be exposed to secondhand smoke. Another public health concern is tobacco litter which is hazardous to children and wildlife.

Parks and Recreation Area Tobacco Polices

Currently over 460 municipalities in New York State have passed regulations restricting tobacco use in outdoor recreational areas.   Parks and Recreation Area Tobacco Polices

Advancing Tobacco Free Communities are working to establish more tobacco free outdoor areas around clubs, businesses, college campuses and other grounds. Contact your local ATFC partners for sample policies, signage and/or assistance in creating outdoor tobacco use policies.


Tobacco Marketing

Shop-100 a

Our Kids Have Seen Enough

You may not have seen all the tobacco marketing in the stores, but your kids have.

It’s right there by the register, where they check out…

  • Each year in NYS, 22,500 youth become new daily smokers and 31.6 million packs of cigarettes are bought or smoked by NYS children.
  • Every day, the tobacco industry spends over half a million dollars in New York State to market its products.
  • Tobacco companies place most of their advertising where young people shop – in convenience stores, where 75% of teens shop at least once per week.
  • There is approximately one licensed tobacco retailer for every 194 children in New York State.
  • The more tobacco retailers there are near schools, the more likely children are to smoke.

Download Facts and Figures to learn more

This is Tobacco Marketing


Tobacco Marketing and Youth: The Evidence is Clear

Reduce Tobacco Point-of-Purchase Advertising Video


Promising Practices Guide

The Promising Practices Guide was created by the Community Partnerships in order to share key learnings from our statewide initiative to reduce the amount of tobacco advertising in the retail environment. Reality Check, the state youth action program, worked collaboratively with the Community Partnerships to accomplish some aspects of this initiative.

DOWNLOAD Promising Practices Guide

DOWNLOAD Literature Review

Privacy Policy

The Smoking and Health Action Coalition of Livingston & Monroe County (SHAC) realizes that privacy and security are of concern for most individuals accessing the Internet. Our web site does not collect personal information about you except when specifically and knowingly provided by you. In doing so, SHAC will not share any of your information with third parties without your prior consent.

If you have any questions or comments about our practices or about this privacy statement, please feel free to send us an e-mail at


News & Events

Rochester Youth Participate in Reality Check Campaign – Minority Reporter, July 27, 2015

Pittsford Reality Check Group Holds Stomp Out Tobacco Event for World No Tobacco Day – Time Warner Cable May 29, 2015

Pittsford Reality Check Group Collecting Shoe Donations for Stomp Out Tobacco Event – Democrat and Chronicle May 27, 2015

Town of Penfield is considering creating smoke free parks and other outdoor areas and is looking for feedback from residents. – Link to the Town of Penfield Smoking Policy Survey

New Zoning Law for Corner Stores Will Help Curb Tobacco use in Rochester

‘Kick Butts’ Campaign Focuses on Smoking Prevention – 03/21/2012 12:14 PM, Rochester YNN – Your News Now

Teenagers Smoking Less – December 15th, 2011, American Council on Science and Health

Smoking Indoors Is Forbidden at Public Housing – December 17th, 2011, The New York Times

Trends in Prevalence of Use of Cigarettes in Grades 8, 10, and 12 – Monitoring the Future, the University of Michigan

Fact & Figures

Designed for addictionCampaign for
Tobacco-Free Kids

Designed for Addiction: How the Tobacco Industry Has Made Cigarettes More Addictive, More Attractive to Kids  and Even More Deadly.  

2015 Community Tobacco Survey

Adult Residents of Monroe County NY
Opinions, Behaviors, and Perceptions Related to Exposure to Secondhand Smoke, Tobacco Marketing, Tobacco Sales, and Tobacco Use.


Happy Birthday To Me by Lili Frindel-Veldman

I am 53 years old, but March 9th, 2009, is my 11th birthday!

Sound confusing?  Let me explain …

Growing up in a family of cigarette smokers, I was the quintessential ANTI-SMOKER – anti-cigarette rebel!  I feared my mom would die of lung cancer, and I used to hide under an end table in the living room and cry.  I wrote anti-smoking poems, and even had them published in the local Penny Saver!  And I went around preaching the word of “LILI —“  Don’t smoke — it causes cancer!

But the night before my sweet-sixteen, I did the unthinkable — I had my FIRST cigarette!  Why?!  Because I knew that once I turned sixteen, my parents would ALLOW me to smoke, AND, because it was cool!  None of my friends smoked, except for one.  But I was the cool one, or so I thought…

Fast forward to 1998.  By then, my dad had died of a heart attack, and smoking had become so taboo.  My twentieth wedding anniversary was approaching, and this was the “ultimate” gift to my husband — to quit — and to hopefully be around to celebrate our FIFTIETH wedding anniversary!  Was it easy?  No way!  For a year prior, I used to make lists — WHY DO I SMOKE?  WHY SHOULD I QUIT?  The latter won out.  With the help of the drug ZYBAN, and the incredible support of my husband, I succeeded!  A footnote to that — I told my younger brother that first day that I was quitting, and he told me that if I could make it three days, then I would succeed.  He was right, and he quit shortly afterwards…

Fast forward again — December 2001 — my Mom was diagnosed with lung cancer!  All of my childhood fears were coming true!  She had quit smoking NINE years before!  She had quit BEFORE me!  Within five weeks, she was gone…

Now, BOTH my parents had died because of cigarettes.  I kept on reading statistics that said that after twelve years, your lungs were as clean as BEFORE you started — Eight more years to go.  At this point, I just wanted to make it to NINE years – to make it past my mom…

Fast forward — December 2006 — five years TO THE DATE of my mom’s lung cancer diagnosis, my YOUNGER brother — the one who supported me and told me that if I could go three days without a cigarette I would make it — the one who quit shortly after me — my “Irish” twin — was diagnosed with stage four lung cancer!

At first, his prognosis was slightly optimistic as opposed to my mom’s.  But within a month, the cancer was spreading, eating away at his tissues, and taking up full residence in BOTH lungs, taking daylight from them, and inhabiting them with darkness, slowly, day by day…

My brother had beaten death so many times.  But the lung cancer was the one fight he could not win — and on March 19th, 2007, the cancer won — the cancer that took all of his breath out of his lungs, and the light out of my life, and his family’s…

Cigarettes are poison — only poison works quicker — they are guns — only guns work quicker — They are a SLOW, suffocating death sentence that can often take years to notice, and by then, it’s too late…  Because by the time that lung cancer is detected, it is often too late to “cure…”  The minute you put a cigarette in your mouth, you are making a decision to commit suicide – and not only are you killing yourself, you are killing those around you who inhale the smoke.  SECONDHAND SMOKE is as bad, if not worse, than first hand smoke.

March 9th, is my 11th birthday.  Will I ever feel totally safe?  No way!  But maybe, just MAYBE, I will make it to my 12th birthday.

So I will blow out eleven candles, with the breath that I wouldn’t have had eleven years ago.   And with the breath that I cherish, from the clean, non-toxic air that I can now breathe.

And I will toast my Dad, and I will toast my Mom, and I will toast my younger brother…

HAPPY BIRTHDAY TO ME — and many, many more…?

“Continued support for the NYS Tobacco Control Program will prevent others from experiencing the loss I have.”

Lili Frindel-Veldman