Smoke-Free Media

smoke free media guideYouth consumption of media is at an all time high; they are watching an average of 11 hours of media per day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.

The tobacco industry targets youth using media such as television and movies; to influence acceptable smoking norms through popular actors and actresses. Research has determined that youth are more likely to start smoking due to the amount of smoking they view on the screen.

The youth action brand of the ATFC, Reality Check (RC), is working to address this growing problem. RC youth are mobilizing community members, parents, and other influential adults to help approach decision makers and advocate for policy changes to influence movie and internet businesses and protect our children.

For decades, Big Tobacco understands how to utilize media for their benefit and profit and do so through their long history with the entertainment industry. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use.

Teens consume more media than ever, watching an average of almost 11 hours of media in any given day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.

Tobacco-Free Worksites

Key-100 aBusinesses and Municipalities are developing outdoor smoking policies because there is both scientific and legal justification to support implementing bans:

  • The U.S. Environmental Protection Agency has classified secondhand smoke as a Class A carcinogen placing it in the same category as radon, benzene, and asbestos
  • Secondhand smoke contains more than 4,000 substances, over 40 of which are known to cause cancer in humans and many of which are strong irritants.
  • The Surgeon General has declared that there is no safe level of secondhand smoke.
  • United States Courts have declared that there is no legal “right to smoke” and smoking is not a protected activity under the U.S. Constitution.

Public building entryways should be protected from smoke so people aren’t forced to walk through a wall of smoke upon their entrance. Smoke can exacerbate or trigger allergies, asthma attacks, and other serious breathing problems. Advancing Tobacco Free Communities are working with businesses and municipalities to create more smoke-free entryway policies.

Municipal Entryway & Grounds Policies

Contact your local ATFC Partners for more information or technical assistance in creating entryway smoking bans.


Tobacco-Free Outdoors

Enjoy a Breath of Fresh Air

Deciduous Tree-100 aLimiting exposure to secondhand smoke improves the quality of air we share within publicly accessible spaces such as parks, recreational areas, and playgrounds. Preventing and reducing tobacco use is the most important public health action we can take to improve the health of all Monroe County residents.

Why Smoke-Free Parks ,Playgrounds and Outdoor Areas Are Important to Our Children

1310481279-tfo_mainimageEach day children in Monroe County will visit our parks to use the playground equipment, play team sports, or just be outside with their friends and family.

Cigarette butts are hazardous.

Many cigarette butts end up on the ground. Young children may pick up the butts and put them in their mouth, possibly choking or burning themselves. The harmful chemicals and nicotine in discarded cigarettes can be toxic and even fatal to a small child. They also pose environmental implications to the cleanliness, attractiveness, and safety of our shared outdoor spaces.

Secondhand smoke is harmful.

Children exposed to secondhand smoke are more likely to suffer from colds, ear infections, bronchitis and pneumonia. Secondhand smoke is especially dangerous to children and adults with asthma or chronic illnesses.

Children Model Adult Behaviors

When children see adults smoking in a family-friendly place like a park, they think smoking is acceptable and are more likely to copy the behavior.

Our children deserve a clean, safe place to play.

What you can do to make Parks, Playgrounds and Outdoor Areas Smoke-Free?

  • Join community members throughout Monroe County who are speaking out.
  • Contact your local government representatives through letter, email or phone calls and express your support for Smoke-Free Parks and Playgrounds.
  • Join our local coalition working on this issue.

Outdoor Tobacco Use Policies

Parks, playgrounds, beaches and other recreational areas should be places that people can go to enjoy the outdoors, breathe fresh air and exercise. They should not have to be exposed to secondhand smoke. Another public health concern is tobacco litter which is hazardous to children and wildlife.

Parks and Recreation Area Tobacco Polices

Currently over 460 municipalities in New York State have passed regulations restricting tobacco use in outdoor recreational areas.   Parks and Recreation Area Tobacco Polices

Advancing Tobacco Free Communities are working to establish more tobacco free outdoor areas around clubs, businesses, college campuses and other grounds. Contact your local ATFC partners for sample policies, signage and/or assistance in creating outdoor tobacco use policies.


Tobacco Marketing

Shop-100 a

Our Kids Have Seen Enough

You may not have seen all the tobacco marketing in the stores, but your kids have.

It’s right there by the register, where they check out…

  • Each year in NYS, 22,500 youth become new daily smokers and 31.6 million packs of cigarettes are bought or smoked by NYS children.
  • Every day, the tobacco industry spends over half a million dollars in New York State to market its products.
  • Tobacco companies place most of their advertising where young people shop – in convenience stores, where 75% of teens shop at least once per week.
  • There is approximately one licensed tobacco retailer for every 194 children in New York State.
  • The more tobacco retailers there are near schools, the more likely children are to smoke.

Download Facts and Figures to learn more

This is Tobacco Marketing


Tobacco Marketing and Youth: The Evidence is Clear

Reduce Tobacco Point-of-Purchase Advertising Video


Promising Practices Guide

The Promising Practices Guide was created by the Community Partnerships in order to share key learnings from our statewide initiative to reduce the amount of tobacco advertising in the retail environment. Reality Check, the state youth action program, worked collaboratively with the Community Partnerships to accomplish some aspects of this initiative.

DOWNLOAD Promising Practices Guide

DOWNLOAD Literature Review